If blogging for your business seems less important to you than creating social media pages, then you really aren’t much different than a lot of business owners. Many business owners do not feel that the time and effort of blog posting is worth it – or that they will get much out of it. For business owners, it all comes down to numbers. And there are some GREAT numbers that prove just how beneficial blog posting can be for your business. Check this out:
And these are just a few of the major benefits that business owners gain when choosing a blog content marketing strategy to help grow their businesses.
When you use blog posts alongside other marketing strategies like social media and SEO, you add value to all of your marketing avenues.
Boost Your SEO Efforts
Fresh, quality content is gold. Consistent blogging gives new content that Google and other search engines need to help your website pages rank higher in search results. Sprucing up your content with important keywords helps your pages get seen by searchers looking for your product or service. Combine this with quality backlinks and improve the authority of your website.
Posting, Sharing, Growing
Blog posts can be shared a number of ways – but one of the best ways to benefit from a blog post is by sharing it on social media outlets. When you share a blog post, you are giving your followers an opportunity to continue sharing the post. These posts may be shared on other social media pages, other blog pages, and through direct messaging. Not only can you drive more traffic to your website, but you can grow your brand and build relationships with your audience with valuable content and helping them get to know your mission and your purpose.
Using blog posts isn’t just “another online marketing option.” To successful businesses, it really is an essential part that drives business and helps companies grow. Don’t miss out on this easy way to generate more website traffic, improve your brand, and drive sales. Your company is worth every effort. To find out how to establish a valuable blog and content marketing strategy, contact the online marketing professionals at Get Found First today. We have the experience, training, and resources to help you create and grow a successful blog that will optimize your SEO efforts, work hand-in-hand with social media marketing and drive more of your target audience to your website.
Your company may survive without blog posting, but it cannot reach its full potential without it. Remember, companies that put their primary focus on content marketing generate more than 5x more conversions than those that just focus on ranking in search engines. (Source: Kapost)
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